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Chrissie Rucker founded The White Company with her husband Nick Wheeler, it has now become one of the UK’s fastest growing multi-channel retailers - an exceptional brand in a short time.
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The public relations skills of Chrissie Rucker blended with the mail-order experience of her husband Nick Wheeler has been a match made in heaven in every sense.
The pair founded The White Company which has become one of the UK’s fastest growing multi-channel retailers - an exceptional brand in a short time.
Chrissie has a background in fashion and design which she studied before taking her first job as an assistant to wedding dress designer Anneliese Sharpe.
This job led to work with upmarket Conde Nast Publications where a talent scout spotted her potential even when she was working as a receptionist. Learning her craft on upmarket titles such as GQ, Brides, House& Garden and Queen gave her all the experience she needed to accelerate a career in journalism in the fast lane – ending up as Beauty Editor with Harpers & Queen.
It was here that she spotted the gap in the market for beautifully designed,high quality, affordable white home accessories – a birth which has led to a company with a turnover of at least £40m. In the late 90s Chrissie became the youngest finalist for the Business Woman of the Year award and has grown in stature since as a retail force to be reckoned with.
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